MCHS Marketing Students Tour Local Businesses

Last week, MCHS Marketing and Advanced Marketing students concluded a study of Customer Service by visiting two local businesses to learn how important customer service is to business growth and longevity in a small, rural community. Students met Ricky Jenkins (owner), Christie Jenkins (manager) and Carrie Hoffman (manager) at Tastee Freez, learned the history of the business and sampled the food. They also met Michael Yoder (owner) of Yoder’s Market, toured the facility, and learned how Yoder’s has experienced significant growth over three decades.

After the field trip, students prepared a presentation for one of the two businesses with suggestions for how to make their marketing efforts even better to ensure future growth.

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